Anonymised client case studies and engineering write-ups from Soft Error — how each brief started, what we built, and what changed.https://softerror.xyz/en-gbhttps://softerror.xyz/notes/retail-search-relevance/https://softerror.xyz/notes/retail-search-relevance/A retailer had the product in stock and the search box could not find it. We fixed relevance without a rebuild or a rebrand of "AI search".Tue, 30 Jun 2026 00:00:00 GMTEngineeringSearchRetailhttps://softerror.xyz/notes/research-dataset-legible/https://softerror.xyz/notes/research-dataset-legible/A research group had brilliant data trapped in forty confusing tables. We turned the export into something a newcomer could understand by lunchtime.Thu, 11 Jun 2026 00:00:00 GMTDataResearchAPIhttps://softerror.xyz/notes/support-ai-triage/https://softerror.xyz/notes/support-ai-triage/A support team wanted AI to answer tickets. The valuable part was teaching it when to refuse and hand a human the wheel.Mon, 04 May 2026 00:00:00 GMTAISupportProducthttps://softerror.xyz/notes/logistics-dashboard-latency/https://softerror.xyz/notes/logistics-dashboard-latency/An operations dashboard was so slow that staff kept a spreadsheet instead. We made the real thing faster than the workaround.Mon, 30 Mar 2026 00:00:00 GMTEngineeringPerformanceDatahttps://softerror.xyz/notes/fintech-onboarding-rebuild/https://softerror.xyz/notes/fintech-onboarding-rebuild/A payments startup was losing people at sign-up. We rebuilt onboarding around the one thing the user actually came to do.Mon, 16 Feb 2026 00:00:00 GMTProductFintechOnboarding